Rare Bird Blog

Everyone's An Expert

Friday, November 16, 2007

The Internet forces experts to engage in a continuous effort to prove that they are, in fact, expert in a given subject.

It seems like everyone is an expert at something. We have automobile experts, stock market experts, antique experts... we even have a client who's a sheep and goat expert. This abundance of experts in all fields butts up against a point of friction with the Internet, where information is clamoring to be free (or pretty cheap) and readily available. This leaves experts in a tough place. It's no longer enough to declare yourself an expert and expect everyone to just accept it. Instead, experts are forced to engage in a continuous effort to prove that they are, in fact, expert in a given subject.

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-Jim Cota
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