Rare Bird Blog
Monday, April 27, 2009
I was involved in several conversations over the weekend with folks from Harvard Medical School and Staywell Consumer Health Publishing about the current swine flu outbreak. It's becoming increasingly clear that this epidemic – now found in Mexico, the United States, Canada, and Spain – has broken through to be called a pandemic.
Indications are that most of the cases that have spread beyond Mexico's border, like the school in Queens, NY, or the cases across Spain, have been the result of travel to and from specific regions within Mexico. But with the introduction of NAFTA years ago, the amount of business travel to Mexico has increased greatly and we can expect these cases to continue showing up across the country.
At this point, while the death toll in Mexico climbs, the US health care system has been able to deal with the disease. How long we can control both the severity and spread remains to be seen, of course, but there are some can do to prepare and prevent swine flu from hitting home.
Harvard Medical School offers an overview on their site of things each of us need to know, as well as a more complete Special Health Report covering swine flu in detail:
Labels: infectious diseases, swine flu
Tuesday, April 14, 2009
So this morning I received an email from Jessica G. at Donatos Pizza informing me of the April specials for Donatos catering. I didn't recall ever asking to receive this information, but hey, things happen right? I glanced at it and trashed it. A few minutes later I got another one. And then another. And another. At last count, I had received the same message at least seven times. Ooops. Looks like someone is learning how to use their new email software (at my expense.)
Then I realized that the messages actually included in the To: field all of the intended recipients, and there were *a lot.* Some names I know and recognize, others I don't, but I got that sinking feeling in the pit of my stomach thinking about all the mail I would likely get from this hackneyed inclusion. (Best practice tip: Never send an email to several people unless you put the recipients in the blind carbon copy [BCC] field.)
A couple hours went by, and then I got this gem:
From: Jessica G.
To: (Me and everyone else on the original list)
Subj: Recall: April Specials from Donatos Catering
Jessica would like to recall the message, "April Specials from Donatos Catering".
Oh, Jessica. Poor lass. I feel your pain. How many of us have wished, at one point or another, that we could recall an email we'd previously sent? Unfortunately, the Internet (and, in many ways, life) doesn't work that way. Generally, once you hit "Send" it's sent. I suppose you could try calling each of the recipients and asking them to "Please disregard the email message I sent to you and hundreds of other people seven times this morning."
In the end, however, you're probably better off just forgetting it and hoping that the rest of us do, too. I hate to think of the ill will that was created toward Donatos Catering by this unfortunate turn of events, but people generally have short memories and will (eventually) forgive and forget.
(So you should probably stop sending me the message about recalling your message. Three times is enough.)
Labels: email marketing, spam