As digital technologies continue to reshape consumer expectations and behaviors, companies should adapt their approach to creating exceptional customer experiences.
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
Don’t Fear AI
Artificial intelligence is rapidly transforming the business landscape. In the latest episode of Rare Insights, Jim Cota shares unique insights into how AI tools are empowering professionals to work smarter and more efficiently.
Eclipsed in the Heartland: Chasing Totality in Central Indiana
With prime viewing spots and other recommendations, our partially-phased guide to the 2024 solar eclipse also includes Rare Bird’s first official cocktail!
Micro-Moments in Digital Marketing
Micro-moments—those brief instances when people turn to their devices to act on a need to learn, do, discover, watch, or buy something—are reshaping how businesses conceptualize their digital marketing strategies.
The Power of Storytelling—Web Design
In the latest episode of The Power of Storytelling, we explore how web design goes way beyond mere aesthetics—it’s really about choreographing a visitor’s experience with your website.
Rare Insights: Let Data Speak for Itself
In the latest Rare Insights episode, Jim Cota explains how the results generated by a simple pop-up taught us the value of letting precision triumph over presumption—which means embracing a data-driven approach.
Debunked: 10 Common SEO Myths
Are you caught in the web of these prevalent SEO myths? Don’t let misconceptions undermine your digital marketing strategy. Separate fact from fiction and fine-tune your approach for maximum online visibility and success.
Website Data That Drives Growth: Key Metrics
Measuring website data provides actionable insights into your online performance. But which website metrics should you follow—and how can you use them to boost growth?
Data Analytics: The Driving Force Behind Modern Marketing
Simply put, data analytics has become a cornerstone of digital marketing, transforming how businesses connect with and understand their audiences.
Typography in Web Design
Typography is an unsung hero that captivates audiences, embodies the essence of brands, and steers users through compelling digital journeys.
Email Marketing Works
With an impressive ROI, email marketing endures because it’s good at driving engagement and generating conversations. So don’t listen to the naysayers. Email works.
TikTok Takeover: A Powerful Tool for B2B Marketing
With users spending more than two hours a day on social media, there’s a unique opportunity for B2B enterprises to engage audiences on TikTok.
