Indianapolis, IN - August 10, 2007
Switzerland-based watchmaker Franck Muller has a new American site to display his complicated timepieces. The site, which features the history of Franck and his company, an innovative gallery of his timepieces, and a dealer locator, is a testament to the reputation of Muller as the "Master of Complications."
The new site is the most expansive Franck Muller site in the world. The site provides updated information on news and events, whether current or archived; a history of Muller and his groundbreaking watchmaking techniques; a timeline of registered patents; and an extensive gallery of his timepiece collections and other masterpieces. One particularly well-received area of the site is a unique behind-the-scenes video tour of the watchmaking process. Originally intended to target the growing US audience for haute horology, the site has likewise been a big hit around the globe. This makes the dealer locator all the more useful, giving quick access to locations in the US, Canada, and the Caribbean.
All of the information on the site is database-driven, giving their staff control over the content of their site. Some of the content is an impressive gallery that features high-clarity images of his distinguished creations. The gallery features the ability to zoom on any part of the image, giving a unique view into the intricate complexity of innovations like the Tourbillon gears and the detail of these precision pieces.
Franck Muller is a maker of luxury watches based in Geneva, Switzerland. His skill with handcrafted, heirloom-quality watches has earned him the title "Master of Complications."
The site was developed by Indianapolis-based Rare Bird, Inc., an internet media firm specializing in Internet marketing, web and new media development, search engine optimization, and advanced customer communications. Rare Bird was founded in 1998 and provides marketing services to clients across the country in a wide spectrum of industries.