Indianapolis, IN - December 18, 2008
Local green startup Celery Street teamed with Indianapolis-based Rare Bird, Inc., an Internet marketing firm specializing in custom e-commerce development, to launch its new online store. Offering eco-friendly, organic, recycled, reused and refurbished ‘green’ gifts and housewares, Celery Street sells an assortment of merchandise to earth conscious consumers. Items range from eclectic handbags made from recycled candy wrappers to kitchen utensils and cookware fabricated from bamboo and recycled glass.
The site’s user-friendly, clean interface was a major part of the design strategy. Following intuitive navigation, visitors can easily browse the full range of products, complete with product images and descriptions organized by related categories. The site also offers several integrated functions to streamline consumer communications, improve inventory control, and refine order processing by directly channeling online orders through a fulfillment system.
“We’re extremely excited about the launch of our site,” remarked Celery Street co-owner Evelyn Guinn. “They [Rare Bird] did an excellent job of taking our initial vision to create a seamless, organic site that speaks directly to our customers. The clean design and use of elements and colors from nature clearly conveys our message that ‘going green’ can be stylish and environmentally friendly at the same time.”
In addition to developing the company’s website, Rare Bird played an integral role in creating Celery Street’s overall brand identity, including designing the company’s logo and corporate printed materials. Rare Bird also used its expertise in search engine optimization to increase the website's initial presence and assisted in developing an email marketing campaign to communicate with customers on a periodic basis.
“I was impressed with Celery Street’s commitment to providing the best possible online experience for their customers,” said Jim Cota, president of Rare Bird, Inc. “The final design of the site and integration with their business practices really show how a successful collaboration helps to create an e-commerce solution that effectively addresses the needs of customers.”
Launched in 2008, Celery Street offers high-quality, eco-friendly gifts and housewares to the earth-conscious consumer. Items range from an assortment of stylish purses and apparel, stationery and journals, and bath products made from organic, reused and recycled products. Celery Street encourages consumers that every facet of going green can be fun, stylish, and at the same time eco-friendly. Celery Street is based in Zionsville, Indiana.
Rare Bird, Inc. is an internet media firm specializing in custom e-commerce development, Internet marketing, web and new media development, search engine optimization, and advanced customer communications. Rare Bird was founded in 1998 and provides marketing services to clients across the country in a wide spectrum of industries.