Chancellor's Learning Systems came to us with a problem with two challenges: they needed a new strategy to tap into an entirely new target market and they needed it fast. So fast, in fact, that the second challenge quickly became the biggest. In the end, the strategy was developed, a brochure was created, a table-top display was made to match, and we simultaneously launched three distinct web properties, each targeting a slightly different crowd. Oh, and we completed it on-time and on-budget.
David Rose, Chancellor's new President, has been living with a not-very-favorable view of advertising agencies. He tells me now that we just might be changing his mind...