Classic Pool and Patio was in a unique position. As a leading builder of luxury custom pools, they had a loyal customer base that was a great referral source. Their site, however, didn't match their brand or the position they held in their customers' minds.
We developed a new site design to allow examples of their outstanding work to take center stage. Project photos became more prominent, copy was shortened to the essentials, and referred prospects felt much better about choosing them to build their custom installations.