Zionsville-based Fanimation has recently launched its newly-revised web site with feature-rich product search, database-driven product display, and an improved dealer locator. The advanced search allows visitors to quickly find matching products based on their decorating style, usage location, or keywords. The dealer locator integrates Google mapping software with a full database of over one thousand retailers and displays dealer locations and distances from the site visitor's location.
The product display has undergone a major overhaul. It features larger images, shows products in-use in customers homes, and most are demonstrated in motion with video, a technique that is helpful for buyers to fully understand how some of Fanimation's more unique designs operate. A visitor to the site can also input their tastes and environment into a newly integrated search engine. Visitors can find matching products by lifestyle, climate, and collection. Each of these can be used in tandem or alone, and make finding the right fan easier than ever.
"We feel the new search and product display will play an important role in helping us clearly communicate with both dealers and end-users," said Veronique Sutcliffe, Fanimation's Marketing Manager.
The new dealer locator contains more than one thousand addresses in the U.S. and Canada. To find a nearby location, the user simply types in their postal code in the space provided and receives results plotted on a Google map matching dealers in close proximity, including store details like address, phone number, and driving directions.
The new site is easily updated through a web interface to a custom designed product database, allowing Fanimation's staff complete control over all of the information related to the product display. "It's wonderful that we're able to change things ourselves and the changes are reflected on the site immediately," said Sutcliffe. "It assures that the site always contains the most updated information possible."
Fanimation, Inc. was started in 1984 by Tom Frampton in Pasadena, California with the desire to make high-quality fans that are "as functional as they are expressive." Now, after more than twenty years in the industry, Fanimation is at the front of the ceiling fan industry.
The site was developed by Indianapolis-based Rare Bird, Inc., an internet media firm specializing in Internet marketing, web and new media development, search engine optimization, and advanced customer communications. Rare Bird was founded in 1998 and provides marketing services to clients across the country in a wide spectrum of industries.