“A university is a unique creature with unique challenges. Our audiences have differing needs in both the depth and breadth of communication. With so many needs to address, internally and externally, we have to walk a fine line of getting the word out to and for all our constituents. Rather than looking at our situation, turning tail and running the opposite direction, the Rare Bird team jumped right in. It’s been a great collaboration.”
Joe Solari | UIndy
Release the Hounds
We came to learn that this is simply how they do things at UIndy. Their spirit of collaboration extends from internal committees to outside counsel. Working with them to build a best-in-class site to help tell the UIndy story to prospective students, parents, alumni and the surrounding community was rewarding and enjoyable. At every turn, they thoughtfully considered alternative approaches and made expedited choices that kept the project on track and the messages on target.
Together, we devised a novel technical approach to present the right message at the right time to each visitor, something no other universities were doing. The result was improved communication, increased enrollment, and some award show hardware. So … that sketch about efficiencies in website building and too many cooks? Looks like it’s back to the drawing board.