Every interaction, every deliverable, every time you show up (or don’t), you’re teaching your clients or customers what to expect from you.
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
What Business Books Ask of Their Readers
Most business books peddle recycled advice and lazy thinking. Here’s how to spot the ones worth your time.
Why Substantive Content in B2B Marketing Works
Nobody reads long content anymore, we’re told. But B2B buying committees are actively searching for exactly that kind of depth.
Where Do Books Find Their Second Chance?
How a 50-year-old mail-order book company built a thriving e-commerce business without losing its magic.
AI and the Trap of “Best Practices”
AI tools accelerate oversimplified marketing approaches by letting you find support for any claim, even when it doesn’t make sense.
Finding Untapped Potential with Analytics
A few forgotten pages on one client’s website were quietly attracting visitors. We noticed—and helped create a content strategy that increased traffic by up to 72% for some pages.
Anonymous Skunks and Other Dilemmas
Watching one of your favorite clients become “Anonymous Skunk” in your Google Doc is the kind of workplace comedy that writes itself.
A Stranger Stole a Dead Man’s Home (Our Client Can Prevent That)
A stranger filed forged documents claiming he’d bought a grieving woman’s inherited property for only $10. The county clerk recorded it without question.
EOS Implementation: Getting Started on the Right Foot
Move through the first 90 days of EOS implementation with a practical roadmap that sets your business up for long-term success.
The People Component: Getting the Right People in the Right Seats
Learn the systematic EOS approach to hiring, evaluating, and placing people for maximum performance and cultural fit.
Rocks vs. Sand: How EOS Quarterly Planning Creates Focus
Stop juggling dozens of priorities and start completing the few initiatives that actually move your business forward.
EOS Level 10 Meetings: Why Most Business Meetings Fail (And How to Fix Them)
Turn dreaded weekly leadership meetings into the most productive 90 minutes of your week with EOS’s proven Level 10 format.
