AI tools accelerate oversimplified marketing approaches by letting you find support for any claim, even when it doesn’t make sense.
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
Finding Untapped Potential with Analytics
A few forgotten pages on one client’s website were quietly attracting visitors. We noticed—and helped create a content strategy that increased traffic by up to 72% for some pages.
Anonymous Skunks and Other Dilemmas
Watching one of your favorite clients become “Anonymous Skunk” in your Google Doc is the kind of workplace comedy that writes itself.
A Stranger Stole a Dead Man’s Home (Our Client Can Prevent That)
A stranger filed forged documents claiming he’d bought a grieving woman’s inherited property for only $10. The county clerk recorded it without question.
EOS Implementation: Getting Started on the Right Foot
Move through the first 90 days of EOS implementation with a practical roadmap that sets your business up for long-term success.
The People Component: Getting the Right People in the Right Seats
Learn the systematic EOS approach to hiring, evaluating, and placing people for maximum performance and cultural fit.
Rocks vs. Sand: How EOS Quarterly Planning Creates Focus
Stop juggling dozens of priorities and start completing the few initiatives that actually move your business forward.
EOS Level 10 Meetings: Why Most Business Meetings Fail (And How to Fix Them)
Turn dreaded weekly leadership meetings into the most productive 90 minutes of your week with EOS’s proven Level 10 format.
The EOS Toolbox: Six Components That Work Together
These six interconnected components turn scattered business efforts into systematic growth and sustainable results.
What Is EOS? A Simple Guide to the Entrepreneurial Operating System
Thousands of companies use EOS to transform chaotic growth into systematic, sustainable success. Should yours?
When After-School Programs Disappear
The Boys & Girls Clubs of Indianapolis face devastating funding cuts that could leave thousands of children without critical after-school support, mentorship, and hope.
Notes for the Accidental Writer
If you’ve ever drafted a company’s social media post or announcement, you’re already doing professional writing. Here’s how to do it well.
