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Wooden blocks with "REAL" and "FAKE" on different sides, a pen, a notebook, and a cup.

The Authenticity Paradox

The artifice of companies trying to choreograph “authentic” brand experiences severs the genuine connection they desperately seek to establish with customers.

Beyond the Eureka Moment

Rare Bird’s Jim Cota talks marketing and leadership on the All Innovation podcast, exploring why midnight brainstorms need collaborative refinement to truly shine.

Woman reading book in the park.

Reading as a Competitive Edge

The secret to sharper strategies and game-changing creativity? Reading isn’t just a pastime; it’s a power move for every business professional.

Large Group of diverse people profile view hand drawn, with different emotional / mental states and thoughts.

The Myth of the Rational Buyer

Beyond data and logic, the messy psychology of human desire—not just rational demand—drives business decisions in ways we rarely acknowledge.