To best align our marketing strategies with a client’s goals and create solutions the business truly needs, we dig into the research.
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
What’s It Like to Work with Rare Bird?
Partnering with Rare Bird means working with a Flock of dynamic, creative, inquisitive, and downright tenacious feather-rufflers who’ll rustle up attention for your brand.
The Invaluable Role of Good Photography in Design
Good photography is vital for elevating a design, capturing and keeping the audience’s attention, and conveying distinctive messages.
Happy Mother’s Day from the Flock
Being a mother is (more than) a full-time job in its own right, but the working moms on our team balance the demands of work and family with continual grace.
On the Edge of Possibility: Mood Boards and Design
Designers appreciate clarity before engaging with a project. One popular tool for the assembly of ideas? The mood board.
The Gain, Not The Gap
While it’s obviously important to know your ideal and strive for it, if we only measure progress against that ideal, we devalue our experiences along the way and diminish our future accomplishments.
The Rare Bird Bookshelf
A few of the books we recommend, as well as titles that are in some way foundational to our work as the Midwest’s most trusted marketing company.
The Value of Custom Code
Your business deserves an impressive and distinct online presence, which means hiring developers who can write custom code.
Concerned About Personal Data and Online Privacy? You’re Not Alone
With limited federal protections for online privacy in place, some states have taken action to curtail widespread misuse of personal data.
Dark Mode and Design
Dark mode looks great, but it creates as many accessibility issues as it solves. Consumers like the option, however, so it’s not going away anytime soon.
Birdwatching: Tom Gasta
Our go-to guy for all things email, video, Photoshop, and animation doesn’t think he’s anything special. That’s another reason why we love him.
The Unexpected Allure of Direct Mail in the Digital Marketing Age
Direct mail marketing might seem like a blast from the past, along with bottled milk delivery and calling to learn a movie’s showtimes, but it still holds significant sway.
