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  Giving the Boot to “Verbiage”

  Corporate America has adopted "verbiage" as a sophisticated synonym for "words," but language professionals know the term actually means excessive wordiness—and the misuse matters.
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    Those Little Asterisks Matter

    Don't dismiss form asterisks as outdated design clutter. Learn why this ubiquitous symbol remains essential for accessibility and user experience.
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    Promises, Promises (Brand Promises, That Is)

    Every interaction, every deliverable, every time you show up (or don't), you're teaching your clients or customers what to expect from you.