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  Messaging in the Age of Distraction

  Netflix's phone-distracted audience "solution" reveals a costly lesson every marketer should heed.
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    Dear Diary: We Made a(nother) Website

    We’ve spent more time talking about making this new website than early civilizations spent building pyramids. 
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    Giving the Boot to “Verbiage”

    Corporate America has adopted "verbiage" as a sophisticated synonym for "words," but language professionals know the term actually means excessive wordiness—and the misuse matters.