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  When Personalization Backfires: The Risk of Getting Specific (and Getting It Wrong)

  A personalized subject line built on bad data doesn't reopen a door, but it might remind customers why they closed it.
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    The Luck of the Query

    When Google buries the page you need, an AI chatbot can sometimes find it in seconds. How does that affect the future of digital marketing?
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    Mindscape Named a 2026 Webby Honoree

    Rare Bird earned a 2026 Webby Honoree nod for our work on Mindscape, a health and wellness site built for Harvard Health Publishing.