Stop sounding like everyone else, and discover how literary masters like Toni Morrison and Joan Didion can teach your brand to speak with a voice worth remembering.
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
The Hidden Costs of DIY Web Copy, Part 2
Late-stage DIY copy revisions can inflate a website project’s costs, while professional copywriting delivers measurable ROI that pays for itself.
The Hidden Costs of DIY Web Copy, Part 1
What seems like a budget-conscious decision to write your own website copy can become one of the project’s most expensive mistakes.
AEO: Another Three-Letter Acronym Vying for Your Marketing Budget
Has SEO’s replacement arrived? Why truly valuable content has always been—and remains—the key to visibility across all platforms.
Earning Credibility When Consumers Question Everything
Companies that embrace transparency and showcase real human elements are winning the battle for customer trust.
Digital Decay and the Vanishing Internet
Nearly 40% of web pages from 2013 have vanished—and 10% of pages from just last year. Is your digital presence at risk of disappearing, too?
The Authenticity Paradox
The artifice of companies trying to choreograph “authentic” brand experiences severs the genuine connection they desperately seek to establish with customers.
Beyond the Eureka Moment
Rare Bird’s Jim Cota talks marketing and leadership on the All Innovation podcast, exploring why midnight brainstorms need collaborative refinement to truly shine.
Does Your Digital Presence Serve Everyone?
What happens when disability barriers prevent potential customers from engaging with your website?
The Three-Headed Monster Killing Your Podcast Dreams
Our innovative Podcast in a Box™ helps brands conquer the three biggest challenges that cause most podcasts to fail after just three episodes.
Changing Horses Mid-Stream: When to Pivot Your Brand
“Don’t change horses mid-stream,” we’re told, but knowing when to pivot your brand is often necessary for survival.
Reading as a Competitive Edge
The secret to sharper strategies and game-changing creativity? Reading isn’t just a pastime; it’s a power move for every business professional.
