You don’t drive through Arizona on your way to somewhere else. The open desert beckons. So do the red-rock buttes and steep canyon walls of Sedona, the Triassic playground of The Petrified Forest, and Canyon de Chelly, which might be more hauntingly beautiful than the Grand Canyon. Out there, you can take the interstate if you wish. But the best surprises are found just off the highway.
For more than 100 years, Arizona Highways has featured some of the best writing and photography about the Southwest. We knew their website deserved a design that conveyed the vibrancy of the magazine—and we hoped that some part of our effort might evoke the unparalleled natural wonder of the state, as well. We wanted our work for them to be, in a word, stunning.
“Over the past few years, the Arizona Highways website team — the magazine’s editorial team and the magazine’s publisher — have worked with developers Rare Bird Inc. to redesign the brand’s website in a way that aligns with our mission: to promote travel to and across the state of Arizona. Additionally, we wanted to ensure that our online store was seamlessly integrated with our fulfillment system. We’re delighted that this award reflects those efforts, and we’re committed to continuing to provide our online consumers with the exceptional photography and travel journalism our readers have come to expect for nearly 100 years.”
KELLY VAUGHN, SENIOR EDITOR | ARIZONA HIGHWAYS
Wonder and excitement. Naturally.
With a storied list of past contributors—including Ansel Adams—and a century of continuous publication, the magazine has earned its stellar reputation around the world. Many of us have been drawn to the beauty of Arizona over the years, so we were excited to do our part to capture and display that beauty to the rest of the world. Our work won a Web Award for “Best Magazine Website.”