“We’d worked with the Rare Bird team in the past, always with great results. So when it was time to promote our new professional products in an innovative, exciting way, we were confident they would produce the right blend of content, imagery and interaction to make a statement. They delivered.”
Jeff Everett | MTD Products
It came. It saw. It cut your grass.
As we developed the Cub Cadet Golf site, we drew our inspiration from the look of the RG3 and other equipment, as well as the Cub Cadet branding. The result is a site that represents the equipment through beautiful photography, strong benefits-centered language and a futuristic feel.
For both the beta-testing residential robotics mower site and the professional golf site, we created password-protected portals where users could post messages, receive updates, and view critical reports providing feedback (for the RG3) on functionality and ways to review — and possibly improve — efficiency. We converted the raw data from each installation and put it into a report format that was both appealing to review and provided actionable feedback.
We also worked with Cub Cadet on an online golf course maintenance scheduling tool called Productivity Plus. Productivity Plus enables superintendents to leave the hassle of paper scheduling and the whiteboard in the past and embrace a tool that saves them both time and hassle.
We designed the web site and will be implementing an online ordering mechanism to allow for purchasing and rapid deployment. Throughout the project, we worked closely with both Cub Cadet and the software engineers at Carmel based SEP, Inc. The end result was a machine as finely tuned as every other Cub Cadet product. It’s always a beautiful thing when innovation and creativity come together seamlessly. Kinda like sitting back and watching a robot cut your grass.