Collaboration
FIRST Indiana Robotics is dedicated to nurturing future science and technology leaders through dynamic, mentor-led programs that enhance STEM knowledge, promote innovation, and equip students with essential life skills. As one of the leading organizations providing experiential workforce development for STEM industries, FIRST Indiana Robotics aims to expand access to their impactful programs throughout the state.
FIRST Indiana Robotics offers students ages 4–18 an inclusive, hands-on learning environment. Participants take on real-world challenges, develop STEM and interpersonal skills, and show off their inventive solutions at lively, well-attended competitions. Along the way, they gain confidence, sharpen their communication skills, and join a lifelong community.
- Content Writing
- Photography
- Public Relations
- Social Media
- Video Production
- Web Design & Development
Inspiring the Next Generation
Our redesign of FIRST Indiana Robotics’ existing website embraces the organization’s philosophy to create a welcoming digital gateway. The simplified design reflects their commitment to nurturing curiosity, teamwork, and problem-solving skills in a safe and inclusive environment.
To convey the excitement of FIRST events across Indiana, we deployed our videographer to competitions statewide to capture compelling footage that brings the organization’s mission to life. Beyond the competitions, our outreach generated statewide media coverage that amplified FIRST’s message. We also reignited their social media presence, including regular posts and a special “President’s Recap” series featuring audio narration of each day’s events at the FIRST Championship in Houston.
Vibrant colors and large images of students collaborating and competing give the site an inviting, energetic feel. Powerful testimonials from students, parents, and mentors help tell the organization’s story, describing the profound impact FIRST has had on their lives and communities.
“Rare Bird, a long-time supporter of FIRST Indiana Robotics, has been instrumental in our growth and expansion. From web hosting and early brand development to their current marketing services, Rare Bird consistently goes above and beyond, working tirelessly to increase our media presence, transform our social media effort, and capture the essence of FIRST Indiana Robotics on video. Their efforts have breathed life into youth robotics in the state, capturing the excitement and energy while celebrating the students and teams. Rare Bird’s dedication has helped drive our brand to new heights and make robotics more approachable to a wider audience. Their commitment is immensely appreciated by our entire community.”
Ashley Robbins
President | First Indiana Robotics