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When Midwestern work ethic and pride goes worldwide.

HGC Industries

HGC Industries


HGC Industries knows how to deal with pressure—literally. The exacting precision and durability of their products had led to continual growth for more than 50 years. With their best-in-class design and engineering expertise, in-depth knowledge of market dynamics, and locations in North America, Europe, and Asia, HGC is perfectly positioned to support customers all over the world.

Those customers—global leaders who create engines, transmissions, electric vehicles, major construction projects, and so much more—recognize HGC’s essential value, and we support them in their efforts to let the world know that this Hoosier-born company is truly a worldwide force in its industry.


  • Branding
  • Signage
  • Social Media
  • Content Management System
  • Email Marketing
  • SEarch Engine Optimization
HGC signange

“Rare Bird has been instrumental in creating our website, and invaluable in helping us to communicate and market our transformation from a regional manufacturer to the global player we are today. Their talented team absolutely understood where we were coming from, and helped us to better understand ourselves. Their insights helped guide us to launch our new brand without complication.”


Excellence in engineering, every time.

HGC Industries—formerly Hoosier Gasket Corporation—first engaged us to help with their branding. They had anecdotal evidence that their name might be holding them back. After purchasing facilities in China and Sweden, they wondered if anyone knew what a “hoosier” was, or if perhaps “gasket” itself was too limiting.

We conducted research to get clarity on these questions and then made recommendations for changing their name. We created a new brand and logo, then designed and developed a new website to bring together all three facilities under one brand. During these efforts, we also supplemented their social media presence, working to build their reach and better position them as the global supplier and fair employer they clearly are.

Komatsu 60