We assume the internet keeps everything forever, but a digital presence is more fragile than most businesses realize. In this month’s Rare Insights, Jim Cota reveals some eye-opening statistics about the vanishing web—and what it means for your company’s online footprint.

Such digital decay isn’t just an interesting footnote—it’s a critical warning for businesses that rely on their online presence to connect with customers. If it’s been more than a few years since your website was updated or redesigned, this is your wake-up call—your digital storefront could be wasting away without you even realizing it.

Watch this month’s episode to learn why your online presence is like a modern storefront that requires regular maintenance.


We’ve been making websites since 1998. Ready to head into the future together?

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