Tag Archives: sales

An elevator pitch (or elevator speech) is a short summary intended to quickly and simply define a product, service, or organization and its value proposition. The name reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride. Most people suggest that your elevator pitch lasts […]

Harvey Mackay, owner of Mackay Envelope, is widely known for his books and speaking engagements on sales. In his weekly column, he recalls the Broadway musical “My Fair Lady” to make a point: In the Broadway musical “My Fair Lady,” Professor Higgins has driven his prodigy Eliza Doolittle to exhaustion teaching her how to speak […]