The Power of Show & Tell

Show & tell

When you visit a company’s website, you want to examine what they do—to see the products and services offered, and also evidence of the company’s prior success. Whatever the circumstances, a click or search has delivered you to their page and an encounter with a precise combination of words and images designed to persuade you. […]

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Rare Bird Beliefs

In the event you were not fully aware, culture is important. But as much as someone might try to convince you, your culture isn’t defined by ping pong tables, beer Friday, or cool swag. While those things can be fun and may help set a certain tone, your culture is more accurately a reflection of […]

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Creating Your Marketing Budget Using Industry Benchmarks

Here at Rare Bird, we’ve been privileged to sit across from hundreds of folks in a huge variety of industries to help them forge the connection between their products and services and their customers. We love meeting with potential clients and diving into the details of their particular business, finding ways to maximize their reach […]

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“I am smat.”

On her second day of second grade, my daughter was given a worksheet with a variety of prompts for her to complete. They were personality-related, designed to encourage her think about her own traits and how she might like to be known to the rest of the class. It included things like: My favorite colors […]

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20 Years of Modern Marketing

Twenty years ago last week, walking through the door into Rare Bird would have been a decidedly different experience. First, there were only three of us to greet you (not 15 as there are today) and you’d have been entering a recently converted garage. (Yes, we were a classic garage start-up.) Back then, we spent […]

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Tell a human.

I’m sitting in Cafe Patachou’s flagship, the first location opened by local celebrity restaurateur Martha Hoover, when I see this notice posted in the middle of the menu: I think (and remark to my tablemates) that this simple message is a stroke of genius, from both a marketing perspective and simple, common sense. Too often […]

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Sincerely, Peyton

If you regularly read our emails or blog posts (first, thank you!), you know that we tend to look at the world in some unconventional ways. A slight tilt to the head, like a dog puzzling over whether or not it’s worth the risk to grab that filet off the counter. Much like the dog, […]

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The Dating Game

[Note: This guest post is authored by a certifiable “big brain” and friend of Rare Bird, Chip Neidigh. Chip is a graduate of the US Naval Academy, a former Marine Corps Officer, and a business owner specializing in helping leaders of organizations of all sizes become the best possible versions of themselves.]  I run a […]

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