Tell a human.

I’m sitting in Cafe Patachou’s flagship, the first location opened by local celebrity restaurateur Martha Hoover, when I see this notice posted in the middle of the menu: I think (and remark to my tablemates) that this simple message is a stroke of genius, from both a marketing perspective and simple, common sense. Too often […]

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Sincerely, Peyton

If you regularly read our emails or blog posts (first, thank you!), you know that we tend to look at the world in some unconventional ways. A slight tilt to the head, like a dog puzzling over whether or not it’s worth the risk to grab that filet off the counter. Much like the dog, […]

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The Dating Game

[Note: This guest post is authored by a certifiable “big brain” and friend of Rare Bird, Chip Neidigh. Chip is a graduate of the US Naval Academy, a former Marine Corps Officer, and a business owner specializing in helping leaders of organizations of all sizes become the best possible versions of themselves.]  I run a […]

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Keep All the Air in Your Balls . . . and Other Super Bowl Marketing Lessons

So, the Super Bowl was last Sunday. (Spoiler alert: the Colts did not win.) This year’s game was perhaps more chat-worthy than many a Super Bowl of yore — Deflategate, Marshawn Lynch’s “I’m only here so I don’t get fined,” Tom Brady’s runny nose on press day, Bill Belichick’s questionable wardrobe choices and that unfortunate, […]

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The cobbler’s children are shod.

Some said it couldn’t be done and, for a time, it was easy to believe it to be true. But a strange thing happened on the way to launching our new site: Ben casually remarked, “Well, it will need to be up before the holiday to get a Christmas bonus.” Wallah! [sic] The cobbler, it […]

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Content Is Queen

Before you ask yourself “What? Queen?” let me explain. Normally you’d hear the phrase “Content is king,” but this particular piece is being written by a female. A female working in a predominantly male tech industry. So for at least today, ladies and gents, we are taking a page from the Brits: the queen rules. […]

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It’s like asking “What is the meaning of life?” Only harder to answer…

A friend called recently and asked, “What’s the purpose of a web site?” He was in a conundrum. Faced with updating (and hopefully upgrading) his company’s site, he was overwhelmed with suggestions, requests, possibilities and options. He was frustrated, irritated and exasperated. His question, in this context, was intended to elicit a response that he […]

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What device are you using to read your email?

Here’s a statistic for you: More than half of the people reading email right now are doing so on a smartphone. (Source: Litmus) Here’s another one: 68% of Gmail and Yahoo emails are opened on mobile devices. (Source: Litmus) And finally: Both of those numbers are probably woefully underestimated since they are from 2013. (Source: […]

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