The Power of Show & Tell

Show & tell

When you visit a company’s website, you want to examine what they do—to see the products and services offered, and also evidence of the company’s prior success. Whatever the circumstances, a click or search has delivered you to their page and an encounter with a precise combination of words and images designed to persuade you. […]

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How the Panama Papers Leak Affects You

So this might seem a little esoteric, but bear with me. I think you’re going to find it interesting. Maybe even useful. Possibly even job-saving. You may have heard about the Panama Papers. If not, here’s a brief recap: A Panamanian law firm, Mossack Fonseca, recently had more than 11 million documents leaked to the […]

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See Spot. See Spot’s website. See Spot’s mobile friendly website.

With all this talk about mobile friendly design, responsive design, adaptive design, etc., we thought it might be helpful to offer a primer to clear up the muddy waters. So with a nod to one of the classic primers of all time . . . See Spot. Let’s say Spot came up with a great […]

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It’s like asking “What is the meaning of life?” Only harder to answer…

A friend called recently and asked, “What’s the purpose of a web site?” He was in a conundrum. Faced with updating (and hopefully upgrading) his company’s site, he was overwhelmed with suggestions, requests, possibilities and options. He was frustrated, irritated and exasperated. His question, in this context, was intended to elicit a response that he […]

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Be sure you know the problem before you solve it.

When we sit down and talk with clients and prospects, many of whom come to us with statements like “I need a new website,” we always start by asking lots of questions. In my Vistage Group, we refer to this as “brilliant inquiry.” The idea is not to generate solutions but to more clearly define the […]

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Need a problem solved? Think like a designer.

In a recent article (and accompanying video), award-winning author Warren Berger suggests that designers have just the right toolset to answer a whole range of questions; many of which fall outside the traditional role of ‘design’. “Don’t think about design just as your logo or the visual aspect of your business; think of it as […]

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Circa 1995: “Hype alert: Why cyberspace isn’t, and never will be, nirvana”

Clifford Stoll was wrong. And partly right, too. A Newsweek article from 1995 titled, “The Internet? Bah!” and sporting the unfortunate subtitle “Hype alert: Why cyberspace isn’t, and never will be, nirvana” has recently begun making the rounds on the internet. As you can imagine, it’s normally passed along with some comment about how short […]

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Is integrity vital for success?

We think so. Over the years, we’ve prided ourselves on our ability to have fierce conversations based on the principles of honesty, integrity, and truth. This is not to say that feelings are completely overlooked or that we take a tack where the complete truth must told despite the personal cost. We do, however, believe […]

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Four Key Leadership Tips from Gordon Bethune

New York Times writer Adam Bryant recently had a conversation with Gordon Bethune, the CEO of Continental Airlines from 1994 to 2004. In it, Bethune shares some insights on leadership and management, including some real gems. Among them: Treat people, no matter their role in the company, with respect Always share the stage Hire the […]

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