In the early days, web designers and developers learned to prioritize the user experience. Now that most people and companies are familiar with UX/UI, the industry is no longer in uncharted territory.
We can’t believe it, either. Rare Bird is finally old enough to rent a car, volunteer for the United Nations, and have a drink in Delhi. We were already old enough to have a drink in Indiana, though—so we did.
To function properly, the human body relies on various interconnected systems working harmoniously—which is what businesses need to manage customer relationships, too.
Writing and design are not mutually exclusive endeavors. The key is to strike the right balance between the two, like a dance where each partner’s efforts enhance the other’s performance.
Partnering with Rare Bird means working with a Flock of dynamic, creative, inquisitive, and downright tenacious feather-rufflers who’ll rustle up attention for your brand.
Good photography is vital for elevating a design, capturing and keeping the audience’s attention, and conveying distinctive messages.
Designers appreciate clarity before engaging with a project. One popular tool for the assembly of ideas? The mood board.
A few of the books we recommend, as well as titles that are in some way foundational to our work as the Midwest’s most trusted marketing company.
Dark mode looks great, but it creates as many accessibility issues as it solves. Consumers like the option, however, so it’s not going away anytime soon.
Our go-to guy for all things email, video, Photoshop, and animation doesn’t think he’s anything special. That’s another reason why we love him.
Direct mail marketing might seem like a blast from the past, along with bottled milk delivery and calling to learn a movie’s showtimes, but it still holds significant sway.
No one knows what role artificial intelligence will play in the future of marketing. But it won’t be boring.