In the latest episode of The Power of Storytelling, we explore how web design goes way beyond mere aesthetics—it’s really about choreographing a visitor’s experience with your website. 

For our design director, Ashley Nixon, every project begins with sketches in her notebook, as she (sometimes literally) draws inspiration from diverse sources such as album covers, illustrations, and patterns. Each element of a website—visuals, navigation, typography, color, interactivity—is meticulously finessed to engage users and invite them into your story.

Does every aspect of your website resonate with your audience? If not, maybe we should have a conversation.

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