In the vast sea of information and competing stories, it’s far too easy to cling to preconceived notions and let biases obscure our judgment. But in the ever-evolving worlds of business and marketing, precision should triumph over presumption—which means embracing a data-driven approach.

In this month’s episode of Rare Insights, Jim Cota sheds light on how a simple pop-up on a client’s website helped Rare Bird learn to let the data guide our important decisions. Success doesn’t often happen without informed choices, but the ability to set aside ego and use data like a compass is one of the most advantageous moves a company’s leader can make.

After all, if standing out in a crowded marketplace is the ultimate goal, leading with data and storytelling is not just a strategy—it’s a necessity for designing your path to success.

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