If you want to get ahead (or stay ahead) in a competitive market, you need to increase engagement, build stronger customer connections, and—most importantly—drive business growth.

For these reasons and more, as CEO Jim Cota explains in the latest addition to the Rare Insights series, you should designate 2024 as your company’s “year of video.” Regardless of the size of your business or your industry, video marketing captures an audience’s attention and effectively conveys brand narratives in an increasingly digital world

“If you’re not using video to help tell your story,” says Jim Cota, “you’re definitely missing the boat.”