Transparency is a fundamental business principle. Without it as a bedrock foundation, it’s hard to establish trust, accountability, or a pattern of long-term success. Any business can claim that it values transparency, of course, but in the digital age—when information flows rapidly and stakeholders are more informed than ever—businesses have to embody such values to create an environment of openness and honesty. 

In this month’s episode of Rare Insights, CEO Jim Cota shares an important lesson about transparency in action from the company’s early days. This is one example of how (and why) Rare Bird has become the Midwest’s most trusted marketing agency.