Category Archives: E-Commerce

Here at RB HQ, we have been excited for weeks now as we worked to launch this latest website, which we think is going to revolutionize the way home projects get done. We think you’re about to agree. Name Your Price Home Services works like this. Homeowners like you select from over 20 service categories […]

Content Is Queen

Before you ask yourself “What? Queen?” let me explain. Normally you’d hear the phrase “Content is king,” but this particular piece is being written by a female. A female working in a predominantly male tech industry. So for at least today, ladies and gents, we are taking a page from the Brits: the queen rules. […]

I read with interest a post on Sports Marketing 2.0 by Tim McGarry. In it, Tim discussed the hits and misses of social media in Super Bowl XLV and made some suggestions for how it can be improved in the future. (Speaking of the future, I for one can hardly wait for next February when […]

Underdogs win a lot more often than you think. Malcolm Gladwell explains how. We’re all familiar with the story of David and Goliath, where David stood before the giant of the Philistines and survived to tell about it. For forty days, Goliath had been dispensing soldiers with relative ease, until David came along. David rose […]

“We added the link on July 24. Within a few days, organic traffic from Google dropped more than 80%” While there doesn’t seem to be any official word that I can find, the evidence strongly suggests that Google has a serious problem with Coupon Mountain, on online repository of promotion codes used by several national […]

Another recently released study cites the importance of consumer reviews for e-commerce sites. In fact, nearly nine people out of ten use consumer-generated reviews at least “some of the time” in their buying decision, and many — 46% — read several reviews before making a decision. The study, performed by PowerReviews and the e-tailing group, […]