The Power of Show & Tell

Show & tell

When you visit a company’s website, you want to examine what they do—to see the products and services offered, and also evidence of the company’s prior success. Whatever the circumstances, a click or search has delivered you to their page and an encounter with a precise combination of words and images designed to persuade you. […]

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Two Birds in the Big Apple

Two of our incredible designers—Ashley Nixon and Troy Chandler, Rare Bird co-founder—traveled to New York City in October to attend the Smashing Conference, which describes itself as an “inclusive [and] friendly conference for people who design and build for the web.”  The conference emerged from Smashing Magazine, an online magazine founded in 2006 that is […]

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Create Like Everyone’s Watching

“Name one thing you would do if you knew you wouldn’t fail.” I think that was a question on the Rare Bird job application. Or perhaps it was a bumper sticker, standing out from a crowded field of “Namaste,” “Visualize Whirled Peas,” “My Karma Just Ran Over Your Dogma” and my personal favorite, “Jesus Would […]

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See Spot. See Spot’s website. See Spot’s mobile friendly website.

With all this talk about mobile friendly design, responsive design, adaptive design, etc., we thought it might be helpful to offer a primer to clear up the muddy waters. So with a nod to one of the classic primers of all time . . . See Spot. Let’s say Spot came up with a great […]

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Secrets of Website Design and Development Revealed!

Two of our team members linked up to step slightly outside their normal comfort zone and pen their insights and trade secrets of website design and development — specifically about our new website. Ashley Nixon (designer) and Kyle Bavender (developer) played significant roles in the vision and functionality of our site. Here’s a peek at […]

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Five things all leaders should learn from Steve Jobs

The announcement from Apple CEO Steve Jobs that he’ll be stepping down from his post is not altogether unexpected, but it does mark the end of an era. Jobs returned to the company he started in the late 1990s when it was in big trouble. The strategic direction was wayward, the products were suffering from […]

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Be sure you know the problem before you solve it.

When we sit down and talk with clients and prospects, many of whom come to us with statements like “I need a new website,” we always start by asking lots of questions. In my Vistage Group, we refer to this as “brilliant inquiry.” The idea is not to generate solutions but to more clearly define the […]

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It takes a team to deliver great email.

When I open my email inbox on an average day, I see a wide variety of messages. Like many of you, I sort through a lot of emails from companies offering me the latest and greatest deals on the Internet. As email designers and marketers, many of us at Rare Bird can’t fight the urge to critique messages making their way into our inboxes. In fact, we keep an eye out for emails that make for interesting conversation around the office.

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The Power of Non-Verbal Communication

I’ve been debating writing this post, but in the spirit of Sir Richard Branson‘s approach (“screw it, let’s do it”) I’ve decided to go ahead. We’ve been working on a few sites for institutions of higher learning and, in the process of researching the competition, happened upon the site for Elon University. I really like […]

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Need a problem solved? Think like a designer.

In a recent article (and accompanying video), award-winning author Warren Berger suggests that designers have just the right toolset to answer a whole range of questions; many of which fall outside the traditional role of ‘design’. “Don’t think about design just as your logo or the visual aspect of your business; think of it as […]

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