Video marketing is more vital than ever, but it can be challenging for some businesses to pinpoint exactly what types of videos will best meet their goals. The key to developing creative, high-impact content that captures your audience’s attention and drives real results—executing a strategy that excels, in other words—is understanding the “why” and “how” of video marketing for your business.

From website storytelling to social media promotions, video allows you to connect with customers in memorable and meaningful ways. Carefully considering your target demographics, their viewing preferences, pain points, and the role you want your videos to serve allows you to make informed choices.

The diagnostic tool below, based on a series of easy, straightforward questions, can help steer you in the right direction, but if you have specific questions about which styles and formats might be perfect for your company’s video marketing mix, we can tailor the right video marketing solution for your business.