Inspired by the principles that have helped make Rare Bird the most trusted marketing agency in the Midwest, this glimpse into the dynamic fusion of creativity and teamwork shows how cultivating a culture rooted in transparency and honesty can pave the way for enduring success.

In our latest installment of Rare Insights, CEO Jim Cota takes us on a journey along the vibrant border where creativity, critique, and collaboration flourish in an intricate dance of ideas and execution—where the mantra “may the best idea win” transcends its slogan status to become a guiding principle in the pursuit of excellence.