The holidays are a time of joy, togetherness, and celebration. We’ve gathered our team’s favorite holiday campaigns—those all-time greats that capture the essence of the season and bring people together, reminding us of the magic and wonder that make this time of year truly special.
Are you ready to thumpity-thump-thump your way through our list, Frosty?
WestJet’s “Christmas Miracle”
Sarah and Jim are enchanted by the brilliance of WestJet’s “Christmas Miracle” campaign. The surprise and delight of bringing Santa to life, combined with the logistical challenges overcome during execution, make it a triumph of will and creativity over pragmatism.
M&M’s “They Do Exist!”
Nostalgia takes the spotlight for Nichole, who appreciates the timeless charm of the M&M’s “They Do Exist!” campaign. The familiarity of the commercial and the warm feeling it brings make this a holiday staple.
Coca-Cola’s “The Letter”
For Brad and Alysia, the classic Coca-Cola holiday campaigns stand out. The timeless appeal of “The Letter” makes it a perennial favorite for Alysia, she says—one that never fails to evoke the sentimental side of the season.
Amazon’s “Joy Ride”
Kimberly appreciates Amazon’s “Joy Ride” for its clever depiction of revisiting youthful joy in adulthood. The flashback to childhood and fast-forward to the present day strikes a chord, reminding us that the holiday spirit is timeless.
Apple’s “Share Your Gifts”
Andrew thinks this campaign stands out for its emphasis on creativity and the idea that everyone has something valuable to contribute. The campaign encourages viewers to embrace their unique gifts and inspires a sense of connection during the holiday season.
McDonald’s #ReindeerReady (UK)
Zahria confesses to being jealous of McDonald’s UK #ReindeerReady campaign, finding their videos emotionally moving. The campaign, especially this one from a few years ago, resonates with the changing dynamics of family and Christmas, sparking a touch of envy and sentiment.
Kroger’s “Magic Happens When We Bring New Traditions to the Table”
Kyle highlights this Kroger commercial, emphasizing its emotional impact on viewers. This effort showcases the magic that unfolds when new traditions are introduced during the holiday season, and has been known to leave more than a few viewers sobbing.
John Lewis’s Annual Ads
Of course, few commercials can get you “in the feels” more than this one. Alyssa says she always looks forward to the John Lewis ads—they do a good job of celebrating the season and evoking emotional responses with storytelling—but “Man on the Moon” is her clear favorite.
Have your own favorites to recommend? Share a link in the comments below.