Making a concession seems counterintuitive today, but a willingness to concede shows how one brand understands the challenges of perception.
A few of the books we recommend, as well as titles that are in some way foundational to our work as the Midwest’s most trusted marketing company.
Direct mail marketing might seem like a blast from the past, along with bottled milk delivery and calling to learn a movie’s showtimes, but it still holds significant sway.
Highlights from this year’s marketing trends to help your business.
Everything you need to know about Google Analytics and the GA4 iteration that finalizes in 2023.
Anton Chekhov wrote, “Don’t tell me the moon is shining; show me the glint of light on broken glass.”
Two of our designers—Ashley Nixon and Troy Chandler—share their take on the Smashing Conference in NYC.
Be careful what you do next.
A friend called recently and asked, “What’s the purpose of a web site?” He was in a conundrum. Faced with updating (and hopefully upgrading) his company’s site, he was overwhelmed with suggestions, requests, possibilities and options. He was frustrated, irritated and exasperated. His question, in this context, was intended to elicit a response that he […]
I read with interest a post on Sports Marketing 2.0 by Tim McGarry. In it, Tim discussed the hits and misses of social media in Super Bowl XLV and made some suggestions for how it can be improved in the future. (Speaking of the future, I for one can hardly wait for next February when […]
When I open my email inbox on an average day, I see a wide variety of messages. Like many of you, I sort through a lot of emails from companies offering me the latest and greatest deals on the Internet. As email designers and marketers, many of us at Rare Bird can’t fight the urge to critique messages making their way into our inboxes. In fact, we keep an eye out for emails that make for interesting conversation around the office.
I’ve been debating writing this post, but in the spirit of Sir Richard Branson‘s approach (“screw it, let’s do it”) I’ve decided to go ahead. We’ve been working on a few sites for institutions of higher learning and, in the process of researching the competition, happened upon the site for Elon University. I really like […]