Over the next twelve months, we’ll share short videos that shine a light on Rare Bird’s first 25 years, what we’ve learned along the way, and how we plan to move forward. We call this feature Rare Insights.

In this month’s video, Jim Cota recounts how Rare Bird—with the three founders still operating out of Troy Chandler’s garage, and only a handful of clients signed—unexpectedly found itself in direct competition with IBM, a tech world titan and one of the world’s most celebrated corporations.

The central lessons from that moment? As Jim says, “We learned that day that bigger isn’t always better, the client is the most important person in the room, and belief is the first requirement of success.”