Ask HubSpot, Salesforce, or any other behemoth who conducts a survey every year or two: marketers report stronger ROI from video than from any other content format. Given the choice, your customers prefer to click play.
The data has been consistent for years now, and yet most brands still treat video as an occasional indulgence, rather than a core channel strategy. They film a product launch, post it once, and return to asking Copilot to write weekly blog posts about “synergy.”
Hey, we don’t judge! (OK, maybe a little.)
Along the way, a small canyon has opened up between what audiences want and what most marketing teams produce, primarily because producing good video has historically required resources most teams don’t have.
That’s exactly why we’ve built the Aviary.
An A/V studio built for the work
The Aviary is Rare Bird’s in-house production studio, a purpose-built space designed for brands that want to show up on screen with consistency—and without the overhead of a full production house.
Professional lighting and acoustics. Camera and audio equipment that doesn’t require a crew of twelve. A workflow developed specifically for marketing content: fast to schedule, efficient to turn, and built around the kind of output that actually performs.
Brands that work with Rare Bird through the Aviary can begin to think beyond a single shoot. They can start to build a content engine because the Aviary supports the full range of video and audio work that shows up across a modern content strategy, including:
Brand and campaign videos. Visual storytelling that earns attention in the first three seconds and holds it across social media, paid search results, or your website’s hero section.
Thought leadership and executive content. On-camera interviews, talking-head series, and executive-positioned video that gives your leadership team a legitimate voice without requiring them to become media personalities overnight.
Product and explainer video. Clear, well-produced visual explanations of what you do, how it works, and why it matters. Ideal for sales enablement, onboarding, and prospects who won’t read a spec sheet.
Podcast production. From single-guest interviews to a full branded series, with audio and video capture, editing, and distribution-ready formatting. Podcasting has matured into a serious B2B channel, and producing it at a professional level makes all the difference.
Most brands that invest in a standalone video production end up with great footage and a finished-product problem. The video is made, but then what? Where does it go? How does it fit the broader campaign? What does the distribution look like?
When production lives inside a full-service marketing agency, those questions are answered before the camera rolls. While anyone can rent the Aviary (by the hour or by the day) and shoot their own video without our involvement, your project doesn’t have to exist in isolation from Rare Bird’s strategy, content, SEO, and digital work. When we’re involved, a video is planned with a destination in mind, built to support a larger narrative, and positioned to generate the ROI that all those surveys keep promising.
Why a studio? Why now?
Video performs. Podcasts help build an audience. Executive content creates trust. These are documented, repeated findings across industries and company sizes. But if your organization doesn’t have the infrastructure to produce it consistently, at a quality level that reflects well on your brand or without it becoming a logistical nightmare every single time, it can be hard to persuade stakeholders to sign up for the ride.
If you’re ready to make video a real part of your marketing program rather than a recurring aspiration, we’d like to have a word.
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