When it comes to our health, we place our trust in the hands of our physicians. We count on them to listen, to probe, to determine both the problem and the cure. We count on them to partner with us on our journey back to wellness. For the seriously or chronically ill, this is incredibly important.
This is especially true of the way Dr. Laura Lile practices medicine. Over the years, her practice had morphed into a sophisticated concierge medicine practice.
Referred to by many of her patients as “Dr. House” — a reference to the sleuthing TV doctor who relentlessly pursued the mysterious underlying causes of an illness — Dr. Lile had transformed her practice into something very different than her website and name portrayed.
It was time for the doctor to look for a partner who could help bring her image and website to a healthier state.