Tag Archives: permission marketing

Oh, woe is the plight of the marketer. With so many things to do, so many channels to explore, we often forget the one abiding truth in nearly everything we do: No one cares like we do. We find ourselves today living in the proverbial forest, trying to answer the timeless question: If a tree […]

As much as I dislike words like ‘takeaway’, it seems the easiest way to describe something worth, uh… taking away from the event. So here, in no particular order (and without implying any synergistic connection or claims of empowerment), are the primary things I learned in Indianapolis this week. I learned, from a company much […]

A few months ago, in April 2012, a stunning thing happened on the way to communicating with your customers: For the first time ever, more of them opened your emails on their smartphones than any other platform*. On the surface, this seems like a very big deal. In fact, it’s even bigger than that. For […]

What matters now?

I came across this little ebook today and thought I’d do my part to pass it along. Here’s a brief introduction from Seth Godin: “Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. From bestselling author Elizabeth Gilbert to brilliant tech […]

If You Read Nothing Else Today, Read This:

Real permission is different from presumed or legalistic permission. Just because you somehow get my email address doesn’t mean you have permission. Just because I don’t complain doesn’t mean you have permission. Just because it’s in the fine print of your privacy policy doesn’t mean it’s permission either. Seth Godin Seth Godin, pitchman for common […]