To earn your customers’ trust, try showcasing your success through testimonials. The authentic satisfaction of previous customers can play an important role in attracting new ones.
Discover why simple customer feedback isn’t so simple. Google reviews can be a game-changing part of your marketing strategy.
I hate to be the one to break it to you, but none of us are spring chickens anymore (if we ever were). As my friend Todd is fond of reminding me: Time is marching on, my friend. And, unfortunately, it seems to be stepping at an ever-increasing rate of speed. Case in point: we’re […]
Remember George Costanza’s wallet? George was one of the four main characters on the hit show “Seinfeld” and had a wallet so full of junk that he was unable to sit upright. In fact, George’s wallet was so ridiculously large (Jerry called it “morbidly obese”) that it exploded, casting his receipts into the streets of […]
There was quite a kerfuffle earlier this year when the news broke about the surveillance tactics being employed by the National Security Agency (NSA). Many people were concerned that the government was listening in on their phone calls and tracking their movements. Several years ago (pre-September 11), I worked at NSA, so I heard this […]
Have you ever had to buy something you knew very little about? Something like a vacuum cleaner, a gas grill, wiper blades, or maybe even replacing your brake pads? For some of the smaller items, like the wiper blades, you may do what I do: pick the one with the median price. If you do, […]
You may have noticed some subtle changes going on around you. More and more people are wearing odd bracelets emblazoned with small LED lights, some even show scrolling words that refer to their current ‘fuel’ levels. While it might look like a bit of avant garde jewelry, it’s really the latest in wearable technology and […]
Even in this age of hyper-communication, where people are willingly sharing all kinds of things with each other on social networks, there is one area of our lives where we quiet down completely. On the one hand, it’s not surprising. The topic is uncomfortable and the potential for misunderstanding is large. On the other hand, […]
In sixth grade, I had the insight to realize that girls love musicians. So when the time came to sign up for music at school, I quickly raised my hand and declared my intent to play guitar. “That’s great,” said Mrs. Bonham, as she handed me a violin. “Start with this.” I have nothing against […]
Recently, Indianapolis Police Detective Darin Odier came to our school with a message for the students, and he delivered it in the most impactful way possible: He started with the seventh and eighth graders and immediately got their attention by projecting pictures of some of them on the big screen at the front of the […]
There’s a significant amount of evidence, both empirical and anecdotal, that suggests you really need to meet face-to-face with your clients and customers periodically. Of course, the reality of your working life may make this difficult. If so, you’re likely relying on conference calls to keep in touch and ensure projects are progressing. For the […]
Your kid can be a Maker. That’s the promise of a new website called DIY (DIY.org) that is built around the idea of moving kids away from the virtual world – and deeper into the real one – by getting their hands dirty with projects. In an interesting twist, they can then post pictures of […]