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Admittedly, I’m a fan of Seth Godin. Of course, most marketers are. The interesting thing about Seth and the dozen or so books he’s written is that each and every one follows a similar style: Identify the paradigm Demonstrate why and how it’s broken Present an alternative Challenge you to either accept or reject his […]

“It doesn’t matter if you’re running a Fortune 100 company, a newly minted startup, or a photoblog that just happens to be seen by millions. This is how you communicate.” As a little sneak peek, I’m intending to write a web review article for the Indianapolis Business Journal on The Big Picture soon, but they […]