Another recently released study cites the importance of consumer reviews for e-commerce sites. In fact, nearly nine people out of ten use consumer-generated reviews at least “some of the time” in their buying decision, and many — 46% — read several reviews before making a decision.

The study, performed by PowerReviews and the e-tailing group, surveyed more than 1,200 consumers who shop more than four times and spend more than $500 per year.

“This survey highlights the reception that reviews are receiving throughout the merchant world and how retailers are leveraging online review technology,” said Jay Shaffer, vice president of marketing at PowerReviews.

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