While it’s obviously important to know your ideal and strive for it, if we only measure progress against that ideal, we devalue our experiences along the way and diminish our future accomplishments.
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
The Rare Bird Bookshelf
A few of the books we recommend, as well as titles that are in some way foundational to our work as the Midwest’s most trusted marketing company.
The Value of Custom Code
Your business deserves an impressive and distinct online presence, which means hiring developers who can write custom code.
Concerned About Personal Data and Online Privacy? You’re Not Alone
With limited federal protections for online privacy in place, some states have taken action to curtail widespread misuse of personal data.
Dark Mode and Design
Dark mode looks great, but it creates as many accessibility issues as it solves. Consumers like the option, however, so it’s not going away anytime soon.
Birdwatching: Tom Gasta
Our go-to guy for all things email, video, Photoshop, and animation doesn’t think he’s anything special. That’s another reason why we love him.
The Unexpected Allure of Direct Mail in the Digital Marketing Age
Direct mail marketing might seem like a blast from the past, along with bottled milk delivery and calling to learn a movie’s showtimes, but it still holds significant sway.
Google Business Profile: An Overlooked Opportunity
Establishing a presence within Google Business Profile is more important than ever. Unfortunately, some companies overlook its usefulness.
Image SEO: What You (Don’t) See Is What You Get
The details of a website’s images—unseen by most visitors—play a notable role in a company’s search engine optimization efforts.
Birdwatching: Robert Darku and Brad Meiser
Front-end. Back-end. Full stack. Developers can take many forms, but the collaborative approach our developers have cultivated helps us all soar.
ChatGPT and Marketing: An Artificially Constructed Conversation
No one knows what role artificial intelligence will play in the future of marketing. But it won’t be boring.
7 Essential Elements of a Successful Email Marketing Strategy
Optimizing your efforts leads to more targeted results.
