What We Talk About When We Talk About Web Accessibility, Part 2
Answers to the most common questions regarding accessibility that we’ve been asked by clients and prospects.
Read MoreTag: business consulting
What We Talk About When We Talk About Web Accessibility, Part 1
Making your website accessible to everyone is a potential advantage in the marketplace.
Read MoreMarketing in a Recession: Fight or Flight
Be careful what you do next.
Read MoreThe Dating Game
[Note: This guest post is authored by a certifiable “big brain” and friend of Rare Bird, Chip Neidigh. Chip is a graduate of the US Naval Academy, a former Marine Corps Officer, and a business owner specializing in helping leaders of organizations of all sizes become the best possible versions of themselves.] I run a […]
Read MoreYou’re gonna need a bigger boat.
This summer marks the 40th anniversary of “Jaws,” the big screen classic that made Steven Spielberg a household name, generations afraid to go back in the water and two notes played on a tuba the scariest music, like, ever (unless you count listening to your child practice first-year violin). Undoubtedly, the most famous line from […]
Read MoreThe Clickable, Trackable, Lovable Nature of Email Marketing
William Lever, who started the notable soap company Lever Brothers, famously said, “I know half of my advertising isn’t working, I just don’t know which half.” Thankfully, we no longer live in a time where we have to guess what’s working and what isn’t. In fact, in some ways, the bigger problem today is wading […]
Read MorePhishing scheme targeting web users for access credentials
I received a disturbing email from a client this morning. He had received an official-looking email that appeared to have come from an address at Rare Bird. The message said: Subj: Please update your information at [clientdomain].com Dear [clientdomain].com, Rare Bird Inc is hereby announcing a new upgrade for Content management system. We’ve upgraded our […]
Read MoreEver feel like you’re speaking and no one is hearing you? Here’s why:
As someone who makes a living helping people sell things, I get asked a lot of questions about strategy and implementation. As someone who has been dealing with emerging Internet trends for 18 years (18?!? I’m stunned, too…), I get asked a lot of questions about the latest shiny object. Sometimes these questions collide. An […]
Read MoreBusiness Continuity Planning with Survivor or Statistic
Happy New Year! Now that 2012 has arrived, business owners and key managers should be looking ahead with an eye toward weathering what looks to be another tough one. Along with the general consensus that the economy will continue to be sluggish, you have the added responsibility to protect the enterprise in the face of […]
Read MoreFive things all leaders should learn from Steve Jobs
The announcement from Apple CEO Steve Jobs that he’ll be stepping down from his post is not altogether unexpected, but it does mark the end of an era. Jobs returned to the company he started in the late 1990s when it was in big trouble. The strategic direction was wayward, the products were suffering from […]
Read MoreBe sure you know the problem before you solve it.
When we sit down and talk with clients and prospects, many of whom come to us with statements like “I need a new website,” we always start by asking lots of questions. In my Vistage Group, we refer to this as “brilliant inquiry.” The idea is not to generate solutions but to more clearly define the […]
Read MoreWhy Nobody Cares About ‘Billions’
Here’s a great idea about how you should present your business data to investors, prospects, or even just Mom: forget the billions. In a recent article, author and business plan expert Tim Berry explains that these numbers and this top-down approach just don’t mean anything to anyone. “As an investor, as a business plan contest […]
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