Category Archives: News Releases

20 Years of Modern Marketing

Twenty years ago last week, walking through the door into Rare Bird would have been a decidedly different experience. First, there were only three of us to greet you (not 15 as there are today) and you’d have been entering a recently converted garage. (Yes, we were a classic garage start-up.) Back then, we spent […]

We flew the coop.

We’ve moved, and the word that comes to mind to best describe the event is “disruptive.” Not in the positive way that you might say “HomeAway has been disruptive to the hotel industry.” More like, “Holy $#*&, what else can go wrong?” I think you know what I mean. Regardless, the time had come to […]

Here at RB HQ, we have been excited for weeks now as we worked to launch this latest website, which we think is going to revolutionize the way home projects get done. We think you’re about to agree. Name Your Price Home Services works like this. Homeowners like you select from over 20 service categories […]

Indianapolis-based Rare Bird, Inc. has been honored with four 2012 WebAwards by the Web Marketing Association. Now in its 16th year, the WebAward program is the longest running annual website award competition dedicated to naming the best Web sites in 96 industries while setting the standard of excellence for all website development. With thousands of […]

I received a disturbing email from a client this morning. He had received an official-looking email that appeared to have come from an address at Rare Bird. The message said: Subj: Please update your information at [clientdomain].com Dear [clientdomain].com, Rare Bird Inc is hereby announcing a new upgrade for Content management system. We’ve upgraded our […]

I read with interest a post on Sports Marketing 2.0 by Tim McGarry. In it, Tim discussed the hits and misses of social media in Super Bowl XLV and made some suggestions for how it can be improved in the future. (Speaking of the future, I for one can hardly wait for next February when […]

Indianapolis-based Rare Bird, Inc. has been honored with five 2009 WebAwards by the Web Marketing Association. The WebAwards are the premier Internet award competition that judge web site development against peer sites within a given industry and an ever-increasing standard of excellence. With thousands of entries from more than 47 countries, the WebAwards set the […]

Daring Greatly: Rare Bird at 10 Years

In a few days, we’ll be celebrating the 10th anniversary of starting Rare Bird. I woke up this morning with the words of Teddy Roosevelt on my mind, which I first encountered years ago in “The Norman Shield,” the pledge training manual of Sigma Chi. “It is not the critic who counts: not the man […]

Celebrating Anniversaries

In addition to Rare Bird celebrating its seventh anniversary this month, Ashley Sutton, who joined Rare Bird as in intern in the spring of 2004, has recently celebrated her one-year anniversary as a full-time graphic designer. Sutton, who graduated from the University of Southern Indiana with an art degree, has found her focus on electronic […]

One of the secret pleasures of using a Macintosh is a by-product of the law of unintended consequences: with only 3% market share, we’re generally free of computer viruses. Apparently, most of the people writing these nasty little programs see the Mac community as being too small to generate enough attention to satisfy their egos. […]