Getting It Right

After 20 years as an English professor, I left the classroom to begin my new role as lead writer here at Rare Bird. It only took three days for a coworker to say aloud what a few others must have been thinking: An English professor working here? That’s my worst nightmare.  Another colleague, after hearing […]

Read More

Small Moments

Like many of you, we’ve found ourselves away from the normal routines and rhythms of our workday. Life has shifted dramatically, and there’s no denying we’re in the midst of an incredibly challenging moment in history.  And yet.  We’re doing it. We’re adapting to the changes with the openness, empathy, and positivity we’ve believed in […]

Read More

20 Years of Modern Marketing

Twenty years ago last week, walking through the door into Rare Bird would have been a decidedly different experience. First, there were only three of us to greet you (not 15 as there are today) and you’d have been entering a recently converted garage. (Yes, we were a classic garage start-up.) Back then, we spent […]

Read More

We flew the coop.

We’ve moved, and the word that comes to mind to best describe the event is “disruptive.” Not in the positive way that you might say “HomeAway has been disruptive to the hotel industry.” More like, “Holy $#*&, what else can go wrong?” I think you know what I mean. Regardless, the time had come to […]

Read More

Rare Bird Wins Four Awards in Int’l Competition

Indianapolis-based Rare Bird, Inc. has been honored with four 2012 WebAwards by the Web Marketing Association. Now in its 16th year, the WebAward program is the longest running annual website award competition dedicated to naming the best Web sites in 96 industries while setting the standard of excellence for all website development. With thousands of […]

Read More

Phishing scheme targeting web users for access credentials

I received a disturbing email from a client this morning. He had received an official-looking email that appeared to have come from an address at Rare Bird. The message said: Subj: Please update your information at [clientdomain].com Dear [clientdomain].com, Rare Bird Inc is hereby announcing a new upgrade for Content management system. We’ve upgraded our […]

Read More

Social Media & Mainstream Advertising: Worth Integrating?

I read with interest a post on Sports Marketing 2.0 by Tim McGarry. In it, Tim discussed the hits and misses of social media in Super Bowl XLV and made some suggestions for how it can be improved in the future. (Speaking of the future, I for one can hardly wait for next February when […]

Read More

Rare Bird Wins Five Awards in Int’l Competition

Indianapolis-based Rare Bird, Inc. has been honored with five 2009 WebAwards by the Web Marketing Association. The WebAwards are the premier Internet award competition that judge web site development against peer sites within a given industry and an ever-increasing standard of excellence. With thousands of entries from more than 47 countries, the WebAwards set the […]

Read More