With limited federal protections for online privacy in place, some states have taken action to curtail widespread misuse of personal data.
Tag: email marketing
Dark mode looks great, but it creates as many accessibility issues as it solves. Consumers like the option, however, so it’s not going away anytime soon.
Our go-to guy for all things email, video, Photoshop, and animation doesn’t think he’s anything special. That’s another reason why we love him.
No one knows what role artificial intelligence will play in the future of marketing. But it won’t be boring.
Optimizing your efforts leads to more targeted results.
Everything you need to know about Google Analytics and the GA4 iteration that finalizes in 2023.
Last year, about this time, I penned a brief primer intended to help people make the most of their trip to Indianapolis for Exact Target’s annual marketer-stravaganza, Connections. While initially intended for first-timers, it turned out to be helpful for veterans as well. In retrospect, this shouldn’t have been surprising: every year is so uniquely […]
Oh, woe is the plight of the marketer. With so many things to do, so many channels to explore, we often forget the one abiding truth in nearly everything we do: No one cares like we do. We find ourselves today living in the proverbial forest, trying to answer the timeless question: If a tree […]
As much as I dislike words like ‘takeaway’, it seems the easiest way to describe something worth, uh… taking away from the event. So here, in no particular order (and without implying any synergistic connection or claims of empowerment), are the primary things I learned in Indianapolis this week. I learned, from a company much […]
A few months ago, in April 2012, a stunning thing happened on the way to communicating with your customers: For the first time ever, more of them opened your emails on their smartphones than any other platform*. On the surface, this seems like a very big deal. In fact, it’s even bigger than that. For […]
William Lever, who started the notable soap company Lever Brothers, famously said, “I know half of my advertising isn’t working, I just don’t know which half.” Thankfully, we no longer live in a time where we have to guess what’s working and what isn’t. In fact, in some ways, the bigger problem today is wading […]
As someone who makes a living helping people sell things, I get asked a lot of questions about strategy and implementation. As someone who has been dealing with emerging Internet trends for 18 years (18?!? I’m stunned, too…), I get asked a lot of questions about the latest shiny object. Sometimes these questions collide. An […]