Tag Archives: email marketing

Connections 2013 Survival Guide

Last year, about this time, I penned a brief primer intended to help people make the most of their trip to Indianapolis for Exact Target’s annual marketer-stravaganza, Connections. While initially intended for first-timers, it turned out to be helpful for veterans as well. In retrospect, this shouldn’t have been surprising: every year is so uniquely […]

Oh, woe is the plight of the marketer. With so many things to do, so many channels to explore, we often forget the one abiding truth in nearly everything we do: No one cares like we do. We find ourselves today living in the proverbial forest, trying to answer the timeless question: If a tree […]

As much as I dislike words like ‘takeaway’, it seems the easiest way to describe something worth, uh… taking away from the event. So here, in no particular order (and without implying any synergistic connection or claims of empowerment), are the primary things I learned in Indianapolis this week. I learned, from a company much […]

A few months ago, in April 2012, a stunning thing happened on the way to communicating with your customers: For the first time ever, more of them opened your emails on their smartphones than any other platform*. On the surface, this seems like a very big deal. In fact, it’s even bigger than that. For […]

William Lever, who started the notable soap company Lever Brothers, famously said, “I know half of my advertising isn’t working, I just don’t know which half.” Thankfully, we no longer live in a time where we have to guess what’s working and what isn’t. In fact, in some ways, the bigger problem today is wading […]

As someone who makes a living helping people sell things, I get asked a lot of questions about strategy and implementation. As someone who has been dealing with emerging Internet trends for 18 years (18?!? I’m stunned, too…), I get asked a lot of questions about the latest shiny object. Sometimes these questions collide. An […]

It takes a team to deliver great email.

When I open my email inbox on an average day, I see a wide variety of messages. Like many of you, I sort through a lot of emails from companies offering me the latest and greatest deals on the Internet. As email designers and marketers, many of us at Rare Bird can’t fight the urge to critique messages making their way into our inboxes. In fact, we keep an eye out for emails that make for interesting conversation around the office.

Admittedly, I’m a fan of Seth Godin. Of course, most marketers are. The interesting thing about Seth and the dozen or so books he’s written is that each and every one follows a similar style: Identify the paradigm Demonstrate why and how it’s broken Present an alternative Challenge you to either accept or reject his […]

What matters now?

I came across this little ebook today and thought I’d do my part to pass it along. Here’s a brief introduction from Seth Godin: “Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. From bestselling author Elizabeth Gilbert to brilliant tech […]

Underdogs win a lot more often than you think. Malcolm Gladwell explains how. We’re all familiar with the story of David and Goliath, where David stood before the giant of the Philistines and survived to tell about it. For forty days, Goliath had been dispensing soldiers with relative ease, until David came along. David rose […]

If You Read Nothing Else Today, Read This:

Real permission is different from presumed or legalistic permission. Just because you somehow get my email address doesn’t mean you have permission. Just because I don’t complain doesn’t mean you have permission. Just because it’s in the fine print of your privacy policy doesn’t mean it’s permission either. Seth Godin Seth Godin, pitchman for common […]