Connections 2013 Survival Guide

Last year, about this time, I penned a brief primer intended to help people make the most of their trip to Indianapolis for Exact Target’s annual marketer-stravaganza, Connections. While initially intended for first-timers, it turned out to be helpful for veterans as well. In retrospect, this shouldn’t have been surprising: every year is so uniquely […]

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Key Takeaways from Exact Target’s Connections 2012

As much as I dislike words like ‘takeaway’, it seems the easiest way to describe something worth, uh… taking away from the event. So here, in no particular order (and without implying any synergistic connection or claims of empowerment), are the primary things I learned in Indianapolis this week. I learned, from a company much […]

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Ever feel like you’re speaking and no one is hearing you? Here’s why:

As someone who makes a living helping people sell things, I get asked a lot of questions about strategy and implementation. As someone who has been dealing with emerging Internet trends for 18 years (18?!? I’m stunned, too…), I get asked a lot of questions about the latest shiny object. Sometimes these questions collide. An […]

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It takes a team to deliver great email.

When I open my email inbox on an average day, I see a wide variety of messages. Like many of you, I sort through a lot of emails from companies offering me the latest and greatest deals on the Internet. As email designers and marketers, many of us at Rare Bird can’t fight the urge to critique messages making their way into our inboxes. In fact, we keep an eye out for emails that make for interesting conversation around the office.

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How David beats Goliath (more often than you think)

Underdogs win a lot more often than you think. Malcolm Gladwell explains how. We’re all familiar with the story of David and Goliath, where David stood before the giant of the Philistines and survived to tell about it. For forty days, Goliath had been dispensing soldiers with relative ease, until David came along. David rose […]

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