We often field questions and have conversations around justifying the investment in good design. Traditionally, it’s been very difficult to quantify the ROI of design. In some ways, the internet is helping to change that.
We’ve recently had the opportunity to accurately measure the impact of design for DRG, one of our clients in the publishing industry. While re-designing their primary lead generation site, FreePatterns.com, we focused on improving the usability to help members more quickly and effectively address their individual preferences. It’s important to note that the design changed dramatically, the function changed somewhat, and the content remained the same.
The results were astounding:
- Visits increased by 8%
- Pageviews are up by 64%
- Time on the site increased by 30%