Your website is your company’s digital front door. A major refresh every few years helps to keep visitors coming back.
Blog
Since 1998, we have been reflecting on marketing, design, code, and much more.
The Persona Paradigm: Redefining Customer Engagement in Sales
An unexpected truce with buyer personas? Blame F. Scott Fitzgerald for this counterpoint to an earlier post.
Winning Hearts and Clicks: Why Consistent(ly Good) Content Matters
Content is your bridge to an audience eager for your story. Build it—and watch them meet you halfway.
The Resurgence of Direct Mail
Amid newer and perhaps flashier marketing efforts, direct mail has sneakily reasserted its value—especially when it’s combined with digital advancements.
The Long Game: Effective Marketing Requires Time and Investment
Instead of succumbing to the siren song of instant gratification, wise businesses lace up for the marathon of effective marketing.
Are Buyer Personas a Waste of Time?
Buyer personas promise deep consumer insights and targeted campaigns that resonate with ideal customers. But do they deliver?
The Importance of Communication
Meet the “supercommunicators”—those savvy writers and masters of rhetoric who might be your business’s secret weapon.
The Power of the Mid-Game Pivot
With the NFL season underway, a reminder: Victory favors those who master the mid-game pivot.
Optimizing UX for Better User Engagement
By prioritizing UX design, experts make sure that your website stays relevant, usable, and engaging.
Understanding Web Design Basics: A Beginner’s Guide
At a time when yesterday’s solutions quickly become tomorrow’s outdated approaches, professional web design is more important than ever.
What Should a Company’s Marketing Budget Be?
Jim Cota’s counterintuitive advice about marketing budgets during economic downturns might just save your business when times get tough.
What Is the Web Development Life Cycle?
The web development life cycle is a comprehensive approach that guides the creation of successful websites from conception to maintenance.
