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A long time ago in a galaxy far, far away, I would spend the workday at my desk, tucked inside Rare Bird HQ in the Indiana Design Center. I was even one of the few that snagged an office with a sliding wood door, removed from the central bustle and buzz of the open floor, […]

In the event you were not fully aware, culture is important. But as much as someone might try to convince you, your culture isn’t defined by ping pong tables, beer Friday, or cool swag. While those things can be fun and may help set a certain tone, your culture is more accurately a reflection of […]

Marketing, like many other endeavors, requires the willingness to think from different angles and a healthy dose of creativity. But sometimes we—like you, perhaps—get stuck in comfortable ruts and thought patterns. So how are we all supposed to keep our creativity alive and buzzing? Feed it what it wants. We’ve put together our top tried-and-true […]

Welcome to Friday, wherever you are. Here in Indianapolis, the sun is shining and it’s going to be a beautiful evening. As you know, it’s been an unbelievably unbelievable week. Three tragic incidents in Orlando, Florida. Our hearts, as do the world’s, go out to everyone affected. While we’ve all had our individual moments of […]

In the iconic holiday classic “It’s a Wonderful Life,” Jimmy Stewart’s character George Bailey basically experiences a lifelong midlife crisis. We get it. When you’re in the trenches, and things don’t go exactly the way you thought they would, you (and by you we mean we) tend to get a bit scratchy around the edges. […]

“Name one thing you would do if you knew you wouldn’t fail.” I think that was a question on the Rare Bird job application. Or perhaps it was a bumper sticker, standing out from a crowded field of “Namaste,” “Visualize Whirled Peas,” “My Karma Just Ran Over Your Dogma” and my personal favorite, “Jesus Would […]