If social media is here to stay, perhaps it’s time we recognize the necessary role it can—and maybe should—play in your digital marketing efforts.
Tag: Marketing
In terms of active monthly users, Twitter has never fared well compared to other social media platforms. If you consider Twitter a viable path to reaching potential customers, here are a few reasons why it might be time to shift your focus.
Making a concession seems counterintuitive today, but a willingness to concede shows how one brand understands the challenges of perception.
To best align our marketing strategies with a client’s goals and create solutions the business truly needs, we dig into the research.
Partnering with Rare Bird means working with a Flock of dynamic, creative, inquisitive, and downright tenacious feather-rufflers who’ll rustle up attention for your brand.
Good photography is vital for elevating a design, capturing and keeping the audience’s attention, and conveying distinctive messages.
A few of the books we recommend, as well as titles that are in some way foundational to our work as the Midwest’s most trusted marketing company.
Our go-to guy for all things email, video, Photoshop, and animation doesn’t think he’s anything special. That’s another reason why we love him.
Direct mail marketing might seem like a blast from the past, along with bottled milk delivery and calling to learn a movie’s showtimes, but it still holds significant sway.
Establishing a presence within Google Business Profile is more important than ever. Unfortunately, some companies overlook its usefulness.
The details of a website’s images—unseen by most visitors—play a notable role in a company’s search engine optimization efforts.
No one knows what role artificial intelligence will play in the future of marketing. But it won’t be boring.